NBA PLAY-
09/05/09
NBA OFFERS EXPANDED PLAYOFFS AND FINALS TV COVERAGE IN THE UK THROUGH NEW PARTNERSHIP WITH SETANTA
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The National Basketball Association (NBA) and Setanta Sports today announced a new partnership that will offer UK fans expanded 2009 NBA Playoff and Finals coverage.
Setanta Sports will televise two live Playoff games per week and comprehensive coverage of The Finals. This marks the first time Setanta will televise NBA postseason action.
Setanta’s broadcasts will add to the league’s global audience reach, as NBA games and programming during the Playoffs will be televised in 215 countries and territories in 41 languages.
In addition Setanta, who televised NBA Europe Live 2008 in which the New Jersey Nets defeated the Miami Heat at The O2, will air daily NBA highlights on Setanta Sports News.
"The NBA Playoffs continue to deliver amazing and historic basketball moments as teams compete for the championship" said Sophie Goldschmidt, NBA EMEA Managing Director. "The NBA's partnership with Setanta will enable more people in the UK to watch the best of the NBA in their quest to reach the NBA Finals."
Trevor East, Setanta’s Director of Sport, said: "We’re absolutely thrilled to have
the opportunity to broadcast one of the world’s biggest sporting events for our subscribers.
This is further evidence that Setanta is committed to providing top-
Excitement around the NBA Conference Semifinals continues to build, following a historic
seven-
The 2009 NBA Playoffs have featured 39 international players from 22 countries including the Dallas Mavericks’ Dirk Nowitzki (Germany), San Antonio Spurs’ Tony Parker (France), and the Lakers’ Pau Gasol (Spain).
TV DETAILS
Houston Rockets v LA Lakers -
Two live matches per week from the NBA Playoffs throughout May
Every match of the best-
.